THE BRIEF /
With planning consent already secured, we were approached to create a brand and marketing suite for Edridge Tower—an architecturally ambitious, 35-storey residential scheme in the heart of Croydon. The objective was to support either an off-plan sales strategy or secure a development partner, requiring materials that could communicate both the design vision and commercial potential with clarity and impact.
Our scope included strategic branding, brochure design, copywriting, digital execution, and investor-grade presentation assets—delivered to print-ready standards with a fully interactive digital counterpart.
THE SOLUTION /
The identity we developed pairs a modern wordmark with a distinctive vertical brand motif inspired by the tower’s slender form—an abstract architectural silhouette rendered in fine, copper-toned lines. The visual language is underpinned by a refined colour palette of charcoal grey, warm metallic bronze and soft sage green, evoking both urban sophistication and natural integration.
The brochure—produced in both print ready and digital formats—was structured around a compelling narrative that blends architectural detail, location insight and lifestyle aspiration. We combined CGI imagery to showcase the design, overlaid with custom cartography and a detailed transport schedule. Noir-style black and white lifestyle photography offered tonal contrast, while branded floorplans and architectural drawings brought cohesion throughout.
To support investor engagement, we also designed and built a secure data room microsite to host planning documents, technical drawings and downloadable marketing assets—presented in a controlled and considered digital environment.
The result is a complete marketing suite that positions Edridge Tower as a landmark opportunity—elegantly presented, commercially focused, and ready for market.
THE BRIEF /
With planning consent already secured, we were approached to create a brand and marketing suite for Edridge Tower—an architecturally ambitious, 35-storey residential scheme in the heart of Croydon. The objective was to support either an off-plan sales strategy or secure a development partner, requiring materials that could communicate both the design vision and commercial potential with clarity and impact.
Our scope included strategic branding, brochure design, copywriting, digital execution, and investor-grade presentation assets—delivered to print-ready standards with a fully interactive digital counterpart.
THE SOLUTION /
The identity we developed pairs a modern wordmark with a distinctive vertical brand motif inspired by the tower’s slender form—an abstract architectural silhouette rendered in fine, copper-toned lines. The visual language is underpinned by a refined colour palette of charcoal grey, warm metallic bronze and soft sage green, evoking both urban sophistication and natural integration.
The brochure—produced in both print ready and digital formats—was structured around a compelling narrative that blends architectural detail, location insight and lifestyle aspiration. We combined CGI imagery to showcase the design, overlaid with custom cartography and a detailed transport schedule. Noir-style black and white lifestyle photography offered tonal contrast, while branded floorplans and architectural drawings brought cohesion throughout.
To support investor engagement, we also designed and built a secure data room microsite to host planning documents, technical drawings and downloadable marketing assets—presented in a controlled and considered digital environment.
The result is a complete marketing suite that positions Edridge Tower as a landmark opportunity—elegantly presented, commercially focused, and ready for market.
