STRATEGIC MARKETING CONSULTANCY

Strategic Brand & Marketing Partners

We partner with property developers, investors and estate agencies to launch schemes, build brands and lead marketing and communications programmes from strategy through to delivery.

Get in Touch

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STRATEGIC MARKETING CONSULTANCY

Strategic Brand & Marketing Partners

We partner with property developers, investors and estate agencies to launch schemes, build brands and lead marketing and communications programmes from strategy through to delivery.

Get in Touch

View Services

STRATEGIC MARKETING CONSULTANCY

Strategic Brand & Marketing Partners

We partner with property developers, investors and estate agencies to launch schemes, build brands and lead marketing and communications programmes from strategy through to delivery.

Get in Touch

View Services

Built on more than 15 years of senior operational experience across residential development, investment and agency, McCooke Group combines strategic marketing expertise with first-hand commercial experience launching and selling residential developments, scaling property businesses and advising some of the sector's most recognised organisations.

WHY IT WORKS

We've sat on the client side of the table. We understand the challenges property businesses face.

Authoritative strategy and communications, grounded in real property sector experience and focused entirely on your commercial objectives.

Deep sector expertise

We work exclusively within the property sector. Every recommendation is informed by more than 15 years of experience across estate agency, residential development, build-to-rent and property investment.

Over 15 years of senior property sector experience

Expertise spanning agency, development, investment and marketing

A deep understanding of how property businesses operate and grow

Commercially minded

Strategic partner, not supplier

Strategy through to delivery

Deep sector expertise

Over 15 years of senior property sector experience

Expertise spanning agency, development, investment and marketing

A deep understanding of how property businesses operate and grow

Commercially minded

Strategic partner, not supplier

Strategy through to delivery

"McCooke Group grew organically from relationships built over 15 years inside the property industry. That foundation is still what drives everything we do today."

David McCooke

Founder & Managing Director

Deep sector expertise

Over 15 years of senior property sector experience

Expertise spanning agency, development, investment and marketing

A deep understanding of how property businesses operate and grow

Commercially minded

Strategic partner, not supplier

Strategy through to delivery

"McCooke Group grew organically from relationships built over 15 years inside the property industry. That foundation is still what drives everything we do today."

David McCooke

Founder & Managing Director

HOW WE CAN HELP

Built around your business

Our capabilities span the full marketing, sales and development function — from brand strategy and market positioning through to scheme launches, sales performance and development management. Most engagements draw on more than one capability, shaped around the specific commercial challenge rather than a fixed scope of work. What stays consistent is the approach: sector-specific, senior-led and focused on outcomes.

Strategic Marketing Advisory

We provide senior marketing leadership for residential development and property-sector businesses, shaping market positioning, audience strategy, commercial messaging and campaign direction. Our work gives boards, founders and leadership teams the clarity needed to make confident marketing decisions.

Strategic Marketing Advisory

From new market entry to major residential scheme launches, we develop the strategic and communications frameworks that give our clients the best possible platform for success.

Branding & Identity

We create distinctive brand identities for residential developments and property businesses, including naming, messaging, visual identity, tone of voice and brand guidelines. Every brand is designed to feel credible, consistent and commercially relevant.

Branding & Identity

From new market entry to major residential scheme launches, we develop the strategic and communications frameworks that give our clients the best possible platform for success.

Development Launch Marketing

We plan and deliver joined-up launch strategies for residential schemes, connecting brand, collateral, digital, campaigns, lead generation and sales support. Our approach supports every stage of the launch journey, from early awareness to qualified enquiry and sales team activation.

Development Launch Marketing

Digital & Web

We design and develop websites, microsites and landing pages that support credibility, clarity and conversion. From SEO structure and content planning to lead capture and tracking, we create digital platforms with purpose.

Digital & Web

Campaigns & Lead Generation

We build performance-led campaigns across paid search, paid social, email and retargeting, designed to generate qualified demand for residential developments and property businesses. Activity is planned, tracked and optimised around lead quality, enquiry source and commercial outcomes.

Campaigns & Lead Generation

From new market entry to major residential scheme launches, we develop the strategic and communications frameworks that give our clients the best possible platform for success.

PR & Strategic Communications

We help clients build authority, reputation and market confidence through press releases, media outreach, thought leadership, awards, stakeholder communications and investor messaging. Every communication is crafted to support credibility and commercial objectives.

PR & Strategic Communications

From new market entry to major residential scheme launches, we develop the strategic and communications frameworks that give our clients the best possible platform for success.

Who we work with

Deep expertise across the property sector.

We work exclusively within the property sector. Every client we work with, every engagement we take on and every recommendation we make is informed by decades of experience working inside the industry.

Explore Our Work

Property Consultancies

Agents · Investment Agents · Development Agents

Property Developers

Boutique · Regional · Housebuilders

Investment Firms

BTR · PBSA · Residential Investment

Property Finance

Development Finance · Bridging · Specialist Mortgage

New Homes

Developer Sales · Shared Ownership · Build to Rent

Luxury & Prime

Prime Central London · Prime Country · Buying Agencies

Property businesses that communicate with authority, credibility and purpose don't happen by accident. They happen by design.

15+

Years of senior property industry experience

15+

Years of senior property industry experience

15+

Years of senior property industry experience

3,000+

Communications, design and campaign outputs delivered

3,000+

Communications, design and campaign outputs delivered

3,000+

Communications, design and campaign outputs delivered

98%

Client retention rate

98%

Client retention rate

98%

Client retention rate

100%

Focused exclusively on the property sector

100%

Focused exclusively on the property sector

100%

Focused exclusively on the property sector

Our Strategy

How we work with clients

Understand first, advise second

Strategy before execution

Partners, not suppliers

Before we make a single recommendation, we take time to properly understand your business — its position in the market, the challenges it faces and the commercial outcomes it needs to achieve. We ask difficult questions, challenge assumptions and look beyond the presenting problem to find the real one.

Thorough diagnostic

Every engagement begins with a structured assessment of your business, your market and your objectives

Evidence based recommendations

Our advice is grounded in data, sector knowledge and commercial reality, not assumption

Honest counsel

We tell clients what they need to hear, not what they want to hear

Book a Consultation

Understand first, advise second

Strategy before execution

Partners, not suppliers

Thorough diagnostic

Every engagement begins with a structured assessment of your business, your market and your objectives

Evidence based recommendations

Our advice is grounded in data, sector knowledge and commercial reality, not assumption

Honest counsel

We tell clients what they need to hear, not what they want to hear

Book a Consultation

Understand first, advise second

Strategy before execution

Partners, not suppliers

Thorough diagnostic

Every engagement begins with a structured assessment of your business, your market and your objectives

Evidence based recommendations

Our advice is grounded in data, sector knowledge and commercial reality, not assumption

Honest counsel

We tell clients what they need to hear, not what they want to hear

Book a Consultation

Testimonials

What our clients say about working with us

"Our experience with McCooke has been nothing short of outstanding. Their team's creativity and responsiveness have dramatically amplified our brand's presence and reach."
Jon Johnson
CEO, Johns&Co
"I highly recommend David and the team for any PR & Marketing requirements. Their professionalism and reputation for delivering exceptional outcomes make them a trusted choice for anyone seeking support in this area!"
Sophie Pattison
Head of HR, Johns&Co
"Our partnership with McCooke has been transformative. Their expert support with new development launches through targeted marketing and PR campaigns has been instrumental in our growth as Canary Wharf's leading estate agency."
Joseph Bate
Senior Sales Manager, Johns&Co

"Our experience with McCooke has been nothing short of outstanding. Their team's creativity and responsiveness have dramatically amplified our brand's presence and reach."
Jon Johnson
CEO, Johns&Co
"I highly recommend David and the team for any PR & Marketing requirements. Their professionalism and reputation for delivering exceptional outcomes make them a trusted choice for anyone seeking support in this area!"
Sophie Pattison
Head of HR, Johns&Co
"Our partnership with McCooke has been transformative. Their expert support with new development launches through targeted marketing and PR campaigns has been instrumental in our growth as Canary Wharf's leading estate agency."
Joseph Bate
Senior Sales Manager, Johns&Co

"Our experience with McCooke has been nothing short of outstanding. Their team's creativity and responsiveness have dramatically amplified our brand's presence and reach."
Jon Johnson
CEO, Johns&Co
"I highly recommend David and the team for any PR & Marketing requirements. Their professionalism and reputation for delivering exceptional outcomes make them a trusted choice for anyone seeking support in this area!"
Sophie Pattison
Head of HR, Johns&Co
"Our partnership with McCooke has been transformative. Their expert support with new development launches through targeted marketing and PR campaigns has been instrumental in our growth as Canary Wharf's leading estate agency."
Joseph Bate
Senior Sales Manager, Johns&Co

Case Studies

Real problems. Real clients. Real results.

Development Launch Communications

The Final Chapter: Launching the Last Phase of One of London's Most Iconic Riverside Developments

The final phase of a landmark London development needed more than sales materials. It needed a communications strategy t...

Read Full Story

Trusted by market leaders across the property industry

"From independent estate agents to major residential developers — we bring the same senior-level attention, sector expertise and commercial rigour to every client we represent."

View All Case studies

Development Launch Communications

The Final Chapter: Launching the Last Phase of One of London's Most Iconic Riverside Developments

The final phase of a landmark London development needed more than sales materials. It needed a communications strategy t...

Read Full Story

Trusted by market leaders across the property industry

"From independent estate agents to major residential developers — we bring the same senior-level attention, sector expertise and commercial rigour to every client we represent."

View All Case studies

Development Launch Communications

The Final Chapter: Launching the Last Phase of One of London's Most Iconic Riverside Developments

The final phase of a landmark London development needed more than sales materials. It needed a communications strategy t...

Read Full Story

About Us

Led by people who know your world

McCooke Group was founded by David McCooke, a property professional with over 15 years of senior experience across estate agency, residential development, new homes, investment and marketing. Having built and sold his own agency, grown a business to 14 branches across the UK and Asia, and advised at board level across major residential schemes, David founded McCooke Group to give property businesses access to the kind of strategic thinking and communications expertise that only genuine insider experience can provide.

Learn more

FAQ

You have questions. We have answers.

Not sure if McCooke Group is the right fit for your business? Book an introductory call and let's talk it through.

Book a Call

Who do you work with?

We work exclusively with businesses operating within the property sector — estate agents, residential developers, investment firms and new homes businesses across the UK. Our clients range from independent agencies looking to sharpen their strategy and brand, to major residential developers managing complex scheme launches and investment firms that need to communicate with clarity and authority. Property is all we do.

How do you approach a new client engagement?

What does your communications and marketing delivery service involve?

Do you work on projects or retainers?

How do we start a conversation with McCooke Group?

FAQ

You have questions. We have answers.

Not sure if McCooke Group is the right fit for your business? Book an introductory call and let's talk it through.

Book a Call

Who do you work with?

How do you approach a new client engagement?

What does your communications and marketing delivery service involve?

Do you work on projects or retainers?

How do we start a conversation with McCooke Group?

FAQ

You have questions. We have answers.

Not sure if McCooke Group is the right fit for your business? Book an introductory call and let's talk it through.

Book a Call

Who do you work with?

How do you approach a new client engagement?

What does your communications and marketing delivery service involve?

Do you work on projects or retainers?

How do we start a conversation with McCooke Group?

Blogs

Thinking that moves business forward.

The Renters' Rights Act is live. Here is what it means for your lettings business — and what to do today.

May 01, 2026

4 min read

Why clarity has become the most valuable asset in development finance

Apr 13, 2026

2 min read

In London's housing crisis, the story you tell may matter as much as the homes you build

Oct 10, 2025

2 min read