A specialist team of brand strategists, marketing consultants and creative designers

Our story

McCooke Group is a founder-led branding and communications agency for the built environment. We work with property developers, estate agents and placemaking brands to build identities, launch developments, and shape how spaces and the companies behind them are seen.

The agency was founded by David McCooke, a former Head of Residential Development and Marketing Director with over 15 years’ experience delivering landmark residential developments and build-to-rent projects across London and beyond. After overseeing the strategy and launch of thousands of new homes, and working alongside developers from land acquisition through to completion, he created McCooke to offer what the sector was missing: a creative partner who understands the commercial realities behind every brief.

Today, McCooke Group acts as a strategic extension of our clients’ teams—providing the creative direction, marketing oversight and delivery support needed to move quickly, communicate clearly, and perform at their best.

At the heart of the business is a trusted collective of designers, illustrators, marketers, photographers and PR consultants—specialists hand-picked by David and drawn from a personal network of creative professionals who have delivered at the highest levels of the property sector. These are long-standing collaborators who understand the pressures, pace and nuance of the industry.

We don’t just design. We lead, direct and deliver—with the pace, polish and sector fluency that the built environment demands.

“We help property brands bridge the gap between creative ambition and commercial performance—delivering the identity, visibility and voice needed to lead with confidence.”

– David McCooke, Founder & Managing Director

Approach

01

Plan

We work closely with you to define your brand, positioning and commercial goals—shaping a strategic marketing and communications framework tailored to your project.

01

Plan

We work closely with you to define your brand, positioning and commercial goals—shaping a strategic marketing and communications framework tailored to your project.

01

Plan

We work closely with you to define your brand, positioning and commercial goals—shaping a strategic marketing and communications framework tailored to your project.

02

Launch

We bring your development to market through brand identity, campaign assets, content creation, digital strategy and communications—delivering clarity, momentum and standout.

02

Launch

We bring your development to market through brand identity, campaign assets, content creation, digital strategy and communications—delivering clarity, momentum and standout.

02

Launch

We bring your development to market through brand identity, campaign assets, content creation, digital strategy and communications—delivering clarity, momentum and standout.

03

Manage

We oversee ongoing marketing, content production, performance tracking and brand communications—ensuring your project stays visible, in demand, and commercially effective.

03

Manage

We oversee ongoing marketing, content production, performance tracking and brand communications—ensuring your project stays visible, in demand, and commercially effective.

03

Manage

We oversee ongoing marketing, content production, performance tracking and brand communications—ensuring your project stays visible, in demand, and commercially effective.

Our services

Brand Strategy & Identity

Campaigns & Creative

Digital & Web

Photography & Video

Social Media Management

PR & Communications

Ongoing Marketing Support

Brand Strategy & Identity

Campaigns & Creative

Digital & Web

Photography & Video

Social Media Management

PR & Communications

Ongoing Marketing Support

Brand Strategy & Identity

Campaigns & Creative

Digital & Web

Photography & Video

Social Media Management

PR & Communications

Ongoing Marketing Support

Retainer or Project-Based?

How We Work

Whether you need a full creative partner for a development launch or targeted support for brand building, content or digital marketing, McCooke offers a flexible way to engage.

We work on a retained basis as your outsourced branding and communications team—or on a project basis for specific developments, campaigns or rebranding initiatives.

Our clients tailor the support they need, knowing everything is delivered under one roof—from brand strategy and creative production to marketing campaigns and communications—with sector-specific expertise and a commercial mindset at every stage.

Strategy / Campaign / Digital

Shaping Riverscape: A Riverside Success Story

Strategy / Campaign / Digital

Shaping Riverscape: A Riverside Success Story

Strategy / Campaign / Digital

Shaping Riverscape: A Riverside Success Story

Be a part of McCooke

join our team

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Subscribe to our newsletter and stay in touch with us.

Subscribe to our newsletter and stay in touch with us.