THE BRIEF /
Johns&Co were appointed sales agents for The Capston, the final phase of Ballymore’s landmark Embassy Gardens development in Nine Elms. They required an investor guide that positioned The Capston as the pinnacle of the regeneration — combining strong market fundamentals with design-led appeal — while reinforcing Johns&Co’s expertise as the area’s leading lettings and management agent.
THE SOLUTION /
McCooke Group produced a research-led investor guide supported by bespoke data, illustrations and infographics, presenting Embassy Gardens’ scale and performance in a clear, investor-focused format. Framing The Capston as the last opportunity to buy into one of London’s most significant riverside neighbourhoods, the publication balanced insight with design, creating a compelling sales tool for domestic and international audiences. We also supported the launch with accompanying sales collateral to ensure a cohesive, on-brand campaign.
THE BRIEF /
Johns&Co were appointed sales agents for The Capston, the final phase of Ballymore’s landmark Embassy Gardens development in Nine Elms. They required an investor guide that positioned The Capston as the pinnacle of the regeneration — combining strong market fundamentals with design-led appeal — while reinforcing Johns&Co’s expertise as the area’s leading lettings and management agent.
THE SOLUTION /
McCooke Group produced a research-led investor guide supported by bespoke data, illustrations and infographics, presenting Embassy Gardens’ scale and performance in a clear, investor-focused format. Framing The Capston as the last opportunity to buy into one of London’s most significant riverside neighbourhoods, the publication balanced insight with design, creating a compelling sales tool for domestic and international audiences. We also supported the launch with accompanying sales collateral to ensure a cohesive, on-brand campaign.
