INTRODUCTION
Property marketing with commercial understanding
Most agencies understand marketing. We understand the property behind it.
Our experience spans residential development, investment, agency, sales and marketing, allowing us to approach every brief with an understanding of the commercial objective, target buyer and sales process.
Whether supporting a single development launch or acting as an outsourced marketing function, our focus is on creating work that strengthens positioning, generates demand and supports sales.
OUR SERVICES
Integrated property marketing expertise
From strategy and positioning through to campaigns, communications and sales support, our services can be delivered individually or as part of an integrated marketing programme.
Strategy & Positioning
Marketing strategy, development positioning, go-to-market planning, competitor analysis, audience segmentation and campaign planning.
Development Marketing
Development branding, launch campaigns, brochures, websites, landing pages, investor collateral and ongoing sales materials.
Lead Generation
Paid campaigns, email marketing, CRM journeys, landing pages, investor acquisition and lead nurturing.
Brand & Creative
Corporate identity, development branding, presentations, brochures, advertising creative, digital assets and sales collateral.
Content & Communications
Thought leadership, social content, newsletters, PR, corporate communications, executive profiling and market commentary.
Sales Enablement
Investor packs, introducer toolkits, sales presentations, launch support, lead follow-up campaigns and buyer communications.
RETAINED MARKETING
An outsourced property marketing team
For businesses requiring ongoing support, McCooke works on a retained basis as an extension of the internal team.
Retainers can combine strategy, creative, content, campaigns, communications and day-to-day marketing delivery, providing senior oversight without the cost or complexity of building a full in-house function.
Strategic Direction
Marketing plans, campaign strategy, budgets, positioning, channel planning and reporting.
Ongoing Delivery
Content, design, email marketing, social media, websites, collateral and communications.
Senior Oversight
Experienced property marketing leadership providing continuity, commercial direction and hands-on support.
DEVELOPMENT MARKETING
From positioning to purchaser
A connected approach covering every stage of a residential development’s route to market.
01
Position
Define the proposition, audience, pricing context and messaging.
02
Create
Develop the identity, campaign concept, sales materials and digital assets.
03
Launch
Take the development to market across the most appropriate channels.
04
Generate
Build awareness and drive enquiries through targeted marketing and investor outreach.
05
Convert
Support sales teams with communications, collateral, CRM activity and lead nurturing.
06
Optimise
Measure performance, refine activity and evolve the campaign as the development progresses.
Property experience behind the marketing
15+
Years of senior residential property experience
150+
New-build developments represented, marketed or supported
8+
Countries represented across our investor network
10+
Global introducer and agency partners
Built for the property industry
Developers
Development positioning, launches, lead generation, sales collateral and ongoing campaign support.
Estate Agencies
Brand strategy, content, communications, campaigns and outsourced marketing support.
Investment Businesses
Investor communications, corporate positioning, presentations, content and lead generation.
Property Operators & Funds
Corporate marketing, launches, communications, campaigns and retained support.
Case Studies
Explore our marketing projects
A CONNECTED APPROACH
Marketing that does not stop at the campaign
Unlike a traditional marketing agency, McCooke also operates across residential investment sales.
Where appropriate, marketing instructions can be supported by our investor relationships, agency partners and sales capability, creating a more connected route from campaign strategy through to enquiry and transaction.
Position
→
Market
→
Generate
→
Qualify
→
Sell
One team with an understanding of both the campaign and the commercial outcome.
Planning a development launch or looking for ongoing marketing support?
Whether you require a complete launch strategy or an experienced property marketing partner to support your business on a retained basis, speak to McCooke.