THE BRIEF /
As a branding and communications agency for the built environment, designing our own identity demanded clarity and discipline. We needed a brand that reflected how we work—creatively led, commercially focused, and strategically sharp.
The identity had to feel confident and reductionist, avoiding trends in favour of timeless, design-led simplicity. It also had to be practical: distinctive enough for social, refined enough for corporate use, and flexible across print, digital, and day-to-day materials.
Above all, it had to feel like something our clients would be proud to align with—quietly signalling the calibre of their creative partner.
THE SOLUTION /
We approached the rebrand as we would a client brief—clarify the message, cut the noise, and build from the idea outwards.
The new wordmark centres around the left single quotation mark (‘), subtly integrated into the “M” to represent communication and clarity. The full stop adds confidence and finality—a quiet assertion of intent.
The “Mc” icon functions as a recognisable shorthand across touchpoints, supported by a monogram pattern that adds depth and texture without distraction. The colour palette is intentionally restrained—black and white forming the foundation, with cobalt blue used sparingly to introduce moments of energy and distinction. This disciplined approach ensures consistency and visual strength across all formats, while keeping the spotlight firmly on the client and their brand.
From social media to signage, the brand scales effortlessly. And when extended to items like umbrellas or gilets, the identity remains discreet—designed to be worn with pride by clients as much as by our team.
This is a brand that leads with intent: quietly confident, strategically built, and creatively precise.
THE BRIEF /
As a branding and communications agency for the built environment, designing our own identity demanded clarity and discipline. We needed a brand that reflected how we work—creatively led, commercially focused, and strategically sharp.
The identity had to feel confident and reductionist, avoiding trends in favour of timeless, design-led simplicity. It also had to be practical: distinctive enough for social, refined enough for corporate use, and flexible across print, digital, and day-to-day materials.
Above all, it had to feel like something our clients would be proud to align with—quietly signalling the calibre of their creative partner.
THE SOLUTION /
We approached the rebrand as we would a client brief—clarify the message, cut the noise, and build from the idea outwards.
The new wordmark centres around the left single quotation mark (‘), subtly integrated into the “M” to represent communication and clarity. The full stop adds confidence and finality—a quiet assertion of intent.
The “Mc” icon functions as a recognisable shorthand across touchpoints, supported by a monogram pattern that adds depth and texture without distraction. The colour palette is intentionally restrained—black and white forming the foundation, with cobalt blue used sparingly to introduce moments of energy and distinction. This disciplined approach ensures consistency and visual strength across all formats, while keeping the spotlight firmly on the client and their brand.
From social media to signage, the brand scales effortlessly. And when extended to items like umbrellas or gilets, the identity remains discreet—designed to be worn with pride by clients as much as by our team.
This is a brand that leads with intent: quietly confident, strategically built, and creatively precise.
