THE BRIEF /
As a property PR & communications agency, we needed an identity that reflected our role as both strategic consultants and creative partners. The challenge was to create a brand that felt confident, timeless and reductionist — avoiding trends in favour of simplicity and discipline.
The identity had to work across every context in which we operate: bold enough for social media, refined enough for boardrooms, and versatile across digital, print and client-facing materials. Above all, it needed to signal the dual nature of our work — giving property brands both a voice and a visual identity they could be proud to align with.
THE SOLUTION /
We designed the identity as we would for a client: starting with clarity of message and building outwards.
The new wordmark incorporates a subtle speech mark within the “M”, symbolising communication, dialogue and clarity. This distinctive detail creates instant recognition without unnecessary decoration. The lockup with “Property PR & Communications” ensures our category is clear at a glance, while the flexibility of the standalone mark keeps the brand premium and minimalist.
The colour palette was deliberately restrained — black and white forming the foundation, with Marian Blue introduced as the primary accent for charts, graphics and illustrations. Supporting blues are used sparingly, echoing the discipline of leading consultancies where colour signals precision rather than decoration.
Every element was designed for scalability and discretion: from digital interfaces and pitch decks to apparel, signage and merchandise. The result is a brand that communicates authority while remaining wearable, versatile and understated.
THE RESULT /
A brand identity that reflects who we are: strategically built, creatively precise and commercially grounded. It gives McCooke Group a confident, timeless presence while leaving space for the spotlight to remain on our clients and their projects.
THE BRIEF /
As a property PR & communications agency, we needed an identity that reflected our role as both strategic consultants and creative partners. The challenge was to create a brand that felt confident, timeless and reductionist — avoiding trends in favour of simplicity and discipline.
The identity had to work across every context in which we operate: bold enough for social media, refined enough for boardrooms, and versatile across digital, print and client-facing materials. Above all, it needed to signal the dual nature of our work — giving property brands both a voice and a visual identity they could be proud to align with.
THE SOLUTION /
We designed the identity as we would for a client: starting with clarity of message and building outwards.
The new wordmark incorporates a subtle speech mark within the “M”, symbolising communication, dialogue and clarity. This distinctive detail creates instant recognition without unnecessary decoration. The lockup with “Property PR & Communications” ensures our category is clear at a glance, while the flexibility of the standalone mark keeps the brand premium and minimalist.
The colour palette was deliberately restrained — black and white forming the foundation, with Marian Blue introduced as the primary accent for charts, graphics and illustrations. Supporting blues are used sparingly, echoing the discipline of leading consultancies where colour signals precision rather than decoration.
Every element was designed for scalability and discretion: from digital interfaces and pitch decks to apparel, signage and merchandise. The result is a brand that communicates authority while remaining wearable, versatile and understated.
THE RESULT /
A brand identity that reflects who we are: strategically built, creatively precise and commercially grounded. It gives McCooke Group a confident, timeless presence while leaving space for the spotlight to remain on our clients and their projects.
