THE BRIEF /
As a specialist sales and marketing consultancy, designing our own brand identity presented a unique challenge. Setting a brief for ourselves demanded both clarity and honesty — what did we truly want our brand to represent?
We knew the branding needed to be professional, timeless, and reductionist — embodying our ethos of bringing clarity to complexity, aligning brand and commercial outcomes, and always keeping the focus on our clients' success.
The logo needed to encapsulate the essence of communication and leadership in a subtle yet confident way, striking the right balance between creativity, authority, and professionalism. We also needed a flexible colour palette — clean and understated for corporate use, with the ability to introduce vibrant accents for materials like charts, reports, and presentations.
Above all, the branding had to reflect not just who we are, but how we work: strategic, disciplined, and commercially focused.
THE SOLUTION /
We approached the project with the same strategic mindset we bring to client work: focus on the essentials, eliminate distraction, and let the message lead.
The logo we developed centres around an elegant “M,” with a carefully integrated inverted comma — a subtle symbol of communication, clarity, and leadership. This refined detail highlights our role in helping clients shape narratives, build brands, and drive commercial outcomes through strategic marketing and sales management.
Our colour palette reinforces this disciplined clarity.
Charcoal and white were chosen as core colours, creating a timeless, professional foundation that keeps the spotlight on our clients and their projects. Secondary accents, including champagne golds and a vibrant cobalt blue, offer flexibility where needed: gold introducing warmth and sophistication, blue injecting energy and trustworthiness.
These accents are used deliberately — enhancing graphs, reports, and marketing materials without detracting from the brand’s minimalist and professional aesthetic.
By combining clean, reductionist design with thoughtful strategic cues, we created a brand identity that reflects who we are: a sales and marketing consultancy focused on clarity, leadership, and delivering results for our clients.
THE BRIEF /
As a specialist sales and marketing consultancy, designing our own brand identity presented a unique challenge. Setting a brief for ourselves demanded both clarity and honesty — what did we truly want our brand to represent?
We knew the branding needed to be professional, timeless, and reductionist — embodying our ethos of bringing clarity to complexity, aligning brand and commercial outcomes, and always keeping the focus on our clients' success.
The logo needed to encapsulate the essence of communication and leadership in a subtle yet confident way, striking the right balance between creativity, authority, and professionalism. We also needed a flexible colour palette — clean and understated for corporate use, with the ability to introduce vibrant accents for materials like charts, reports, and presentations.
Above all, the branding had to reflect not just who we are, but how we work: strategic, disciplined, and commercially focused.
THE SOLUTION /
We approached the project with the same strategic mindset we bring to client work: focus on the essentials, eliminate distraction, and let the message lead.
The logo we developed centres around an elegant “M,” with a carefully integrated inverted comma — a subtle symbol of communication, clarity, and leadership. This refined detail highlights our role in helping clients shape narratives, build brands, and drive commercial outcomes through strategic marketing and sales management.
Our colour palette reinforces this disciplined clarity.
Charcoal and white were chosen as core colours, creating a timeless, professional foundation that keeps the spotlight on our clients and their projects. Secondary accents, including champagne golds and a vibrant cobalt blue, offer flexibility where needed: gold introducing warmth and sophistication, blue injecting energy and trustworthiness.
These accents are used deliberately — enhancing graphs, reports, and marketing materials without detracting from the brand’s minimalist and professional aesthetic.
By combining clean, reductionist design with thoughtful strategic cues, we created a brand identity that reflects who we are: a sales and marketing consultancy focused on clarity, leadership, and delivering results for our clients.
