THE BRIEF /
As a property PR and communications agency, we needed an identity that captured both sides of our work—the strategic precision of consultancy and the creative fluency of design. It had to feel confident and timeless, yet modern and adaptable across every medium. From boardrooms to social media, the brand needed to express our core purpose: helping property companies communicate with clarity, authority and connection.
THE SOLUTION /
We approached our own brand as we would a client’s, starting with meaning. The new identity centres on a refined lowercase mg, where the ear of the g becomes a circular Amaranth mark—a symbol of dialogue, connection and perspective. Unlike a full stop, it represents conversation in motion, reflecting the nature of our work. This motif extends through our brand imagery, becoming a visual thread that unites our communications. The restrained palette of Night, White and Amaranth combines structure with creativity, confidence with warmth. The result is a distinctive and enduring identity that embodies The McCooke Group’s voice—purposeful, refined and built around connection.
THE BRIEF /
As a property PR and communications agency, we needed an identity that captured both sides of our work—the strategic precision of consultancy and the creative fluency of design. It had to feel confident and timeless, yet modern and adaptable across every medium. From boardrooms to social media, the brand needed to express our core purpose: helping property companies communicate with clarity, authority and connection.
THE SOLUTION /
We approached our own brand as we would a client’s, starting with meaning. The new identity centres on a refined lowercase mg, where the ear of the g becomes a circular Amaranth mark—a symbol of dialogue, connection and perspective. Unlike a full stop, it represents conversation in motion, reflecting the nature of our work. This motif extends through our brand imagery, becoming a visual thread that unites our communications. The restrained palette of Night, White and Amaranth combines structure with creativity, confidence with warmth. The result is a distinctive and enduring identity that embodies The McCooke Group’s voice—purposeful, refined and built around connection.
